![]() ![]() While it is great news for today’s student-athletes, it is unfortunate for all of the past Kentucky players who never had the opportunity to benefit from endorsement deals during their time in Lexington. Thanks to Beshear, college athletes in the state will be able to make money from their name, image, and likeness.įor many who support NIL, this has been a long time coming. There were no games won, or banners raised, but rather it was an executive order issued by Governor Andy Beshear that will go down as a watershed moment in UK Athletics. Jmay go down as one of the most pivotal days in the storied history of the University of Kentucky basketball program. ![]()
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